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The
costs of building a Web site for your company can be expensive.
"Is the expense worth it?" The answer: "It depends".
I believe most small businesses can benefit in some way from having a Web site
presence. For you specifically, the benefits to be gained, both tangible and
intangible, should outweigh these costs in order for you to move in that direction.
Basic Costs Regardless
of whether or not you do it yourself, these costs will remain the same:
-
Your domain name (yourcompany.com): $19.95 a year. - Web hosting: Minimum of $10/mth with a typical $50 initial
set-up fee.
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Add your domain name and Web hosting, not including
Web site development -
costs, our totals so far are at $325/year. For
my package prices click here Some
people include the cost of your Internet dial-up account as a cost of having
a Web site. It is true that it is most helpful to have for transferring files,
looking at your site, and/or maintaining your Web host account. But you most
likely have dial-up access already so it’s not a differential cost needed as
part of your decision-making. Free!?
Can't I Get a Web Site for Free? Okay,
it’s true that you can have a Web site for free, but you get what you pay for.
There are sites that do allow you to make Web pages, supposedly easily on their
site. (I have heard it’s not easy, but I’ve never tried) They’ll then host your
site at an address like www.theircompany’sname.com/09848389yourcompany’sname.
Try telling one of your customer’s to remember that one. Plus you’ll be required
to accept whatever advertising they decide to put on there. Imagine the nightmare
when your family-owned business’s Web site has a banner ad saying "Click
here for pictures of beautiful women". Just don’t do it unless you really
want to lessen your credibility. The
Do-It-Yourselfer One
major factor is whether or not you are going to do it yourself. There are a number
of good products out there that offers a WYSIWYG (what you see is what you get)
way of building your site without knowing programming such as frontpage. Probably,
the most popular program is Microsoft FrontPage. It will run you $100 to $125
dollars. It will take a while to learn if you don’t know much about Web page building.
Plus, it is very weak on incorporating the graphics that you need to give your
site an eye-pleasing look. For that, you’ll have to buy a graphics program and
learn that as well; another $100 minimum and another steep learning curve. Total
cost of building your Web site yourself is around $200, not including your time.
If you’ve got the time to learn both and do it yourself, then this is a viable
alternative. Of
course, if you are a small business owner, decision-maker, and/or you have a family,
Your time is extremely valuable. My advice is to hire a professional to do it
and save yourself both the time and the hassle. Adding
the basic costs for hosting and domain registration, we come to $525 in the first
year for the do-it-yourselfer. Hiring
a Professional The
costs for a professional can vary a great deal. Some designers charge by
the page and some charge by the hour. Per page costs average about $132 per page
in Phoenix and some will charge less for additional pages over a certain number.
The designers I researched fall between those that know "just enough to be
dangerous" and those who really know what they are doing. Most
charge by the hour, about $75.00 to 150.00/hr. I charge $50/hr. or $95.00
per page for basic Web design. I have provided some pre priced packaged plans
to give you an idea of what to expect. Package
prices Taking
a 5-page site with mostly text and a few graphics as an example, you can figure
to spend a minimum $660 initially considering any of these pricing policies
(I really do mean "minimum" here). The average small site nationally is
about $12,000 and prices in Phoenix are generally less than that. Adding
the basic costs for hosting and domain registration, we come to the cost for
an initial Web site to start at a minimum of about $985. The
Big Decision Regardless
of what you do, the costs are typically minimal relative to other media.
And also, most Web site designers will offer you a free initial consultation.
Use this to have your questions answered that will help you make your decision.
Web
Sites that I have done
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