Mobile Website Use is Exploding — Is Your Site Ready?

Do you have a smart phone? Do you use it for more than just making calls? Online mobile use is predicted to overcome desktop this year. Proper mobile website design allows you to take advantage of unclaimed market territory or connecting with clients, personnel and consumers in a way that is convenient and personal.

Why go Mobile? Here’s a couple of reasons.

  • Last year more people will used their mobile phones than computers to get online. Tablets are adding up too
  • Users expect their mobile experience to be as great as their desktop experience
  • 57% of users would not recommend a business with a bad mobile website
  • 40% of users have gone to a competitor’s website after a bad mobile experience
  • Mobile is for local. Mobile users search for local businesses when they need a product or service and most take action within 24 hours of doing so
  • 81% of users prefer mobile websites to apps for finding services or products (and prices)**
  • 63% of users prefer to purchase on a mobile website

Remember, that unlike PCs, mobile Smart phones are 'on' all day, everyday. And their owners take them with them wherever they go.

Here is a breakout from one of my sites
that document the popularity of
the mobile community.

Device - Percent
Platform - Percent
Non-mobile - - 54%
ios - - 56%
Phone - - 34%
Android - - 43%
Tablet - - 12 %
Blackberry - - .7%
Windows - - .3%

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